Online fashion retailer and company that named itself after how feeling everyone has after watching one of their ads, BooHoo, have been widely praised for their effort to support the ongoing Black Lives Matter movement after it was confirmed that they had introduced modern slavery to their supply chain across the UK.
It was reported earlier this morning that a Leicester-based supplier to BooHoo has been significantly underpaying and overworking warehouse and factory workers, with some reports likening the working conditions to “modern day slavery”.
BooHoo have now confirmed that this move was actually a conscious decision in their new marketing strategy of highlighting to the world just how much they support the Black Lives Matter political movement.
“BooHoo has always been a company about equality and saying no to racism,” said a spokesperson for the billion-dollar retailer.
“I mean, it’s mainly been about selling cheaply made clothes that you have to rebuy every two months. But it’s also been about equality and saying no to racism.
“BooHoo stands in solidarity with the Black Lives Matter movement. Our decision to employ literal slavery in our warehouses is about reminding everyone how terrible the legacy of slavery has been for black people across the Western world.”
While many have praised the company for their strong and clear “anti-racism/pro-slavery” message, some critics have been outraged at what they say is a “blatant attempt to make everyone forget they are genuinely using slaves to make clothes right now”.
Despite the criticism, however, the company is confident that it’s consumers will appreciate their moral stance.
Their spokesperson went on, “We know our customers, and we know what’s important to them, and what isn’t.
“For example, it’s important to them that there is social justice for black victims of police brutality, and it’s not important to them how little we pay people to make cheap clothes for them.
“It’s a pretty good system”.