Olympic organizers in Brazil are hoping for a boost to ticket sales, after rebranding the Zika virus as ‘Olympic Fever’.
“It was becoming quite tiring, pretending to tackle the root of the problem,” revealed retired sports minister George Hilton.
“So we thought ‘let’s embrace it’, it’s better for everyone,” he went on.
“Well, not everyone, but certainly our sponsors.”
With promotion of the Olympics going viral, Hilton hopes that ticket sales will now pick up.
“They have been a little sluggish but people in Brazil tend not to book a long way in advance”, said the ex-minister.
“They tend to wait, to see if we finished building the stadiums.”
As Olympic Fever grips sports fans, Hilton promised that everyone was guaranteed a good view. Particularly as it could cause people sitting in front to have smaller heads.
This isn’t the first time an infectious disease has been used to promote a sporting event.
Who can forget the 2010 FIFA World Cup, which was literally abuzz with the vuvuzela virus.