A man who has loudly described his opposition to a ban on advertising junk food, is really just worried he might forget about some of the things he likes.
Simon Williams, 42, loves to treat himself to a bit of junk food, and will stop and nothing to ensure he can continue to enjoy what he describes as ‘one of the few luxuries I can still enjoy’.
He told us, “We don’t live in a nanny state, so I don’t need the government telling me what ads I can and can not see.
“Who cares if there is an advert for a delicious burger on the side of a bus? No one pays attention to what’s written on a bus. So what if there is a poster of a heavenly looking piece of fried chicken on the tube? I certainly don’t care, and at the end of the day, that’s what really matters here.
Williams went on to explain his biggest fears, telling us, “What if they stop advertising burgers – what then? How long until I complete forget what a burger even is and I lose an important and enjoyable part of my life? Is that what the government wants, for me to be endlessly miserable? It certainly feels that way.
“I forget my wedding anniversary almost every year unless I am given regular reminders in the days and weeks leading up to it, so I have no doubt this will be the same. Burger ads will end, and before you know if I will have forgotten they ever existed.
“I will end up having to tattoo pictures of burgers onto my body like that guy Memento.”