The sort of people who fell for a hoax to share a warning about a fictional Facebook hacker are precisely the sort of people who believe what is written on the side of a bus, according to research published today.
With creators of online chain letters relying on the gullibility of the participants, experts have found the warning spread like wildfire through many online groups frequented by Brexit supporters.
“The Venn diagram of people who shared the warning about Jayden K Smith and the people who loudly support Brexit online is simply one full circle directly on top of the other,” claimed lead researcher Simon Williams.
“People will accuse us of once again implying that Brexit voters are stupid, but we’re not saying that, we’re just saying Brexiters are precisely the sort of people who share Facebook hoaxes believing them to be real.
“You can draw your own conclusions from that.”
Jeremy ‘Jez’ Matthews has spent hours sharing the Jayden K Smith warning this morning, and told us he had no plans to stop.
He explained, “Look, I know people say it’s a hoax, but I’m still sharing it anyway, just in case – someone I trust sent it to me, and I trust them more than the establishment.
“And anyway, I didn’t vote Brexit because I’m racist or stupid, I voted for one reason only – to give the NHS an extra £350m a week.”