Wednesday 24 January 2018 by HappyToast

New Leeds United badge shows fan checking watch to see if he can go home yet


Leeds United new club badge

The new club badge unveiled by Leeds United today has been designed to reflect the reality of supporting the team as it approaches its 100th year.

The new crest shows a fan looking at his watch during a Leeds game and wondering if he can go home yet, as the designers seek to capture the essence of what it means to support Leeds United in 2019.

A club spokesperson explained, “There have been times, in the not too distant past, when Leeds fans were constantly excited at the prospect of fighting towards the top of the premier league; when they were regularly enjoying noisy European nights at Elland Road – but those days have gone.

“Today’s Leeds fan experience is more about scrapping for a point at home against Preston North End and wondering if leaving now means you might miss the traffic and be home in time for Take Me Out.

“It’s important we move with the times, and we feel the new badge really embodies the values of boredom, ambivalence and a general sense of wanting to be somewhere else doing literally anything else.”

Many fans have expressed their anger at the new club crest, with season ticket holder Simon Williams telling us, “I haven’t been this embarrassed to be a Leeds fan since we got dicked 3-0 away at Sheffield Wednesday.

“The club is claiming that they consulted 10,000 people on their way to agreeing to this new redesign, but having seen the atrocity they’ve eventually come up with, I can only conclude they were all Manchester United fans.”

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