Thursday 3 January 2013 by Waylandsmithy

‘Why does Argentina think Cameron reads the Guardian?’ asks everyone


The economic crisis in Argentina has taken a turn for the worse, after their entire military budget was wasted on an advert in a national newspaper.

But instead of placing the ad in the Telegraph, Times or the Beano, the campaign was accidentally printed in the Guardian.

“Argentina really fancies having some wind-swept, oil-drenched islands in the middle of the Atlantic”, complained president Cristina de Kirchner.

“So we thought we’d spend a modest amount on an ad in the ‘wanted’ section of the classifieds.”

Unfortunately, my diplomats were no match for their 17 year-old salesman, who promised David Cameron ‘would definitely see it’, and ‘be on the blower, quick as winking.”

Guardian advert

Kirchner conceded that no Tory is likely to read the advert, despite being ‘upsold’ to a full-blown, full-page advert.

“This has gone down like a cheap US Navy surplus Destroyer”, admitted the president.

“We should really have paid for a leaflet in Horse and Hounds.”

Charles Saatchi has offered to advise on any future advertising-based landgrabs, claiming the media world has ‘moved on’.

“If you really want to target that crucial ABC-1 market of Imperial outpost-owning politicians, you need to get with the digital age”, explained Saatchi.

Kirchner was last seen running through the streets of Buenos Aires, holding a ‘give us the Malvinas’ placard above her head.

“That wasn’t what I had in mind either”, sighed Saatchi.

“I said the chillaxing PM might be much more likely to read the ‘banners above Angry Birds’.”

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