Wednesday 17 February 2010 From the pages of the Irish Sentinel

Google Buzz to keep social media professionals in work for further 12 months


Social media experts up and down the country are rejoicing at the spectacular launch of Google’s new bound-to-be-lucrative social media product ‘Buzz’.

“We’ve had a mare of a Q1 so far,” said Adele Staunton of leading European digital media agency Vapidit.ie.

“Our portfolio of expertise was waning there for a short while. People had begun to unlock the deep, dark mysteries of Twitter and Facebook and we found our 2000 euro per day ‘Social Media Synergy’ workshops were beginning to fall in popularity.”

“We needed some new hype, and thankfully, Google Buzz has come along at just the right time to fill the money shaped hole in our portfolio of bullshit.”

“In the last 24 hours, Vapidit.ie has established itself as Europe’s leading authority on Google Buzz. How? That’s a deep, dark mystery that I cannot divulge, and you could never hope to understand. All you need to know is that WE are the experts. Only we can help your business leverage it’s  untapped sales potential in the sociosphere.”

So it’s just a simple matter of upscaling your clients’ vertical markets into a socially scalable, cloud-aware hyperniche?

“Pretty much. Our marketplace is mostly advertising agencies who don’t have a clue about the internet but know that they should be ‘involved’ in social media somehow.”

“They saw it on the cover of the Economist, but were too lazy to actually read the article. At the proposal stage, we just throw a couple of buzzwords at them like ‘retweet’, ‘unfollow’ and ‘fan page’… before you know it, marketing managers are crapping  themselves because they’re hearing technical-sounding words they’ve never heard before.”

“They don’t want to seem out of the loop, or that they’re losing their edge.  Once you instill that fear, well, the money starts flowing like the fucking Niagra Falls.”

“We’re talking workshops, seminars, conferences, open coffee, closed coffee,  shitbrick Tuesdays… you name it, we’re selling it to them for sizeable chunks of their marketing budget.”

“All we’re really doing though is copying stuff off someone else’s blog and pasting it into Powerpoint, but don’t tell anyone.”

So business is booming then?

“Google Buzz is going to keep us in Grande Lattes and Macbook Airs for at least the next 12 months.”

What then?

“Sure, if the hole falls out of it, I can always go back gutting fish part-time in the factory down the docks. And if that doesn’t work out, I’ll probably go into SEO.”

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